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Monica Apostol

active 1 year, 3 months ago
Full Name Monica Apostol
Experience Marketing & Brand innovator with more than 16 years experience in the Australian & off-shore marketplaces. As a creative and strategic head of Brandissimo - a Sydney brand & marketing innovation consultancy focusing on achieving competitive advantage via challenging market conventions - Monica has assisted local & international clients build revenue with more targeted brand marketing campaigns in both the traditional and the digital media space.

MONICA CAN BRING TO THE TABLE A UNIQUE SET OF PARADIGM SHIFT TOOLS & FRAMEWORKS facilitating generation and execution of commercial ideas that realize business value & cover most of the brand development cycle. [Brand Audits, Branding, Brand Modelling, Brand Marketing Campaigns and brand innovation workshops with your teams].

MONICA'S TRACK RECORD:

British Airways, Procter & Gamble, Bloom IT (IT/e-procurement), Hall Chadwick Pty (accountancy firm), Kodak, Texaco, Xerox, Wrigley’s, GlaxoWellcome, SmithKline Beecham, Schering AG, Kraft Jacobs Suchard, Philips, Hilton, Philip Morris Companies, Coty (Rimmel – beauty supplies), Mobifon (Connex GSM - telecommunications), NEI (home electronics), Best Foods (Knorr - foods), Wizcount (computer software), Lavie-Synell (security devices), Starfoods (snacks), Sitraco (construction comp.), Rivex (household supplies), Randler OP (Fruttis – dairy foods), Adesgo (fashion), Coca-Cola and more.


Qualification IS YOUR BUSINESS LIKE A BILLBOARD IN THE MIDDLE OF THE SAHARA?

WHAT IS YOUR CURRENT MARKETING COSTING YOU IN LOST BUSINESS?

ARE YOU READY TO CHANGE YOUR GAME?

THINK BIG With Affordable Marketing Programs and Brand development Workshops brought to you by a Marketing & Brand innovator with more than 16 years experience in the Australian & international marketplaces.

IMPROVE YOUR BOTTOM LINE by finding opportunities for growth within your business & developing innovative strategic approaches that have the potential to radically transform your business.

RE-LAUNCH, EXPAND, OR BUILD FROM SCRATCH your brand in order to connect to your consumers at every touch point and through all imaginable medium out there.


Selected Industry Experience: B2B, Retail; FMCG; Financial Services, Business Services and Wealth Creation; Change Management; High Tech; Airlines; Entertainment; Life Sciences/ Pharmaceuticals; Telecommunications; Business Associations; Transport and Logistics; E-commerce.

More recent work interests in international marketing, international marketplaces and industries as varied as hospitality, retail, well-being, property development and destination developments.


EDUCATION AND WORK EXPERIENCE:
-BA in Communications
-Fulbright Scholar recipient in Visual Communications at Maryland Institute College of Art (USA) - post grad studies
-Groomed at 2 of the most prestgious ad multinationals in the world (Leo Burnetts Worldwide and DMB&B)

Professional Details

Key Services Brand Audits, PARADIGM SHIFT sessions for competitive advantage, strategic development, market positioning, strategy, planning/marketing plans, brand modelling (brand SWOT), brand identity, brand story & brand marketing, idea generation, consumer experiences and events [innovation training, seminars, trade shows, workshops].

* BUSINESS STRATEGY PLATFORM
1. Marketing strategies for increased sales &
market share
2. Market positioning: your business’ unique
selling proposition for competitive advantage, in
your marketplace of interest
3. Marketing plans, Strategic blusprints, Brand/Marketing Audits, Sales pitches, investor business proposals & corporate presentations

• BRAND ARCHITECTURE: brand DNA, brand SWOT; brand strategy & design, branded CONSUMER EXPERIENCES and ENVIRONMENTS; "ME BRAND" (development of your & your team's personal brand)

* OFFERINGS PLATFORM
• Innovation PRODUCTS & SERVICES: fresh eyes into
your core offerings

• Innovation PROCESSES: innovation in the area of
processes and employees; corporate cultures.

* LIMITED EDITION: PARADIGM SHIFT, IDEA GENERATION & INNOVATION TRAINING


Website http://brandissimo.com.au/
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